Music in harmony with the surroundings. JBN Sound Solutions gives you control over the sound you wish to pour down on your visitors. JBN wanted a new visual identity to go along with their new products and corporate change. So a new logotype, visual identity, stationaries and homepage was created for that purpose. The logo and the visual identity is based on sounds and rhythms that is enjoyable and ever-flowing in its context.
The new brand image had to be fresh, dynamic, and striking with a warm, human touch. When defining the brand concept, we started from the activities and sound secure processes of JBN. The colour palette we selected and we used reflect the glow and warmth of the compnaies spirit and environmental surroundings of Höga Kusten (The High Coast in Sweden), while the logo symbolises the motion of sounds and graphics.
The craft-inspired brand concept was expertly transformed into a single, strong brand framework in the form of clear guidelines and tools to allow all the different communication media to emerge from it.
Based on the framework, a rich assortment of physical and digital tools were designed, ranging from stationary to reports and from web design to product design.
The concept of JBN’s advertising is based on the 3 directions of the products, i.e. to STOP, PLAY or PAUSE the sound environment. This is depicted with the icon of STOP, PLAY and PAUSE, which also can be animated in moving adverts. The main headings copytext is also something which is connected to the concept.