Electrolux was founded by the mythical businessman Axel Wenner-Gren. In 2019 Electrolux celebrated it centennial with a magnificent book on the company's long history: "Shape living for the better: The first 100 years of Electrolux" which included about 300 pictures from the company's entire history, many of which have never been published before. The design and production was complicated and time consuming but an exciting project to be involved with.