Me, myself and I, 2021.
Johan Herulin
I craft bespoke design outcomes for private clients and organisations. The result is outcomes that are innovative, memorable, highly considered and finely crafted.
Projects that are uncompromising in both quality and detail.
My capabilities are best demonstrated through the delivery of the following creative services;
Typography & Editorial design
Creative Direction & Art direction
Illustration & Artwork
Branding & Identity
Web & Digital
Print & Film
Exhibition design
Product design
My creative approach — no matter the medium —is to find points of tension behind the idea I’ve been assigned or am interested in.
I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts;
a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable, emotional and intellectually driven design.